Still buying frames only from wholesalers? Then you’re missing the most profitable opportunity available to today’s independent eye care professionals. Get frames with your own private branding without the hassles of large minimum order quantities and long lead times.
Mark Graham, CEO of Your Brand Eyewear, has built a company around the seamless creation of eyewear brands for the independent ECP office. They allow low-quantity orders of frames, logo creation, easy color selection, and more straight to your office door within about 27 days.
It's really hard to make optical profits today selling brand names and relying on lousy 3x margins. Many opticals are opting to create their own brand via private label frame companies.
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