Why do frames cost so much money? Wholesale frames for your office have inflated costs because ECPs return eyewear which creates unnecessary burdens on offices and frame manufacturers.
We have been brained when a frame rep visits our offices, we are forced to return the "old" eyewear that will be discontinued. The rep comes in quarterly and writes us an RA form and we ship the discontinued frames back for credit.
This act of returns is really really bad for everybody! Eyewear has to be priced higher by frame manufacturers so they can give you the ability to do returns.
Discontinued frames are NOT BAD. That's all in your head. Learn how to NOT return frames and create profits in your office and get negotiating power.
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